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NOUGAT is a British brand that advocates for a healthy lifestyle, specializing in exquisite natural health products,
including body and bath care, scalp and hair care, plant-based hair dye, and healthy dietary options.


"London may be one of the busiest cities in the world, but I strive to uphold the decades-long commitment to quality and luxury experiences. By harnessing the power of nature, I aim to provide busy individuals with high-quality 'me time' experiences at any moment. Whether it's the tranquility and warmth of a candle or the relaxation of a bath, or any other moment..."

Brand Founder:Harry Roger

Started in London's West End in 2000.

Founder Harry started in fashion in 1990 with London as the base. With 1000+ counters in Asia and Europe, the brand launched home fragrance and body care in 2000. The collection includes perfumes, candles, bath products, and home fragrance, promoting the Nougat lifestyle. They opened their first experience store in Notting Hill that year for a comprehensive customer experience.

Hot-selling in high-end department stores, worldwide.

With success in the UK market, Nougat's products are continuously showcased and sold in famous department stores and duty-free shops worldwide. These include Harrods in various countries, Henri Fred Segal in the US, Perfume&Co in Portugal, IF in Spain, David Jones in Australia, and Takashimaya in Singapore, among others.


2022 is an exciting year for the entire Nougat team, as after over three years of discussion and deliberation, the brand officially unveiled its new image and positioning on January 1st. While maintaining our love for natural ingredients, dedication to quality, and unique British fragrance experience over the past 20 years, we are now even more focused on bringing more urban moments of happiness, warmth, and youthfulness to our customers in this new era.



Caring for each other is at the heart of all beauty. Our love for life and dedication to our customers guide our decisions.


We care about your physical and mental health, while also valuing the home we live in. We believe and cherish the magical power of protecting nature.


We're dedicated to creating products that inspire a natural and healthy lifestyle, driving our daily choices and filling us with pride.


Until now, we are still proud of the brand's commitment to "Made in Britain" over the past decade.

In the new era of diversified customer needs and global supply chains,We began to embrace the concept of "London creates. The world follows" in 2018. In London, we have many outstanding young people who can generate great ideas. Then, through our global network, we use top factories to realize our ideas and persistence towards products. This is why we have the plant-based hair dye series made in Spain, body care series made in Australia, and hair care series made in Hong Kong.

  • Natural Beauty

    Thanks to advanced extraction technology, we can obtain high-purity natural ingredients and deliver unparalleled results.

  • Delicate Perfume

    Exquisite fragrances have the power to completely change one's mood and state, allowing you to immerse yourself in a sense of pure happiness. Perfumery is an art, and through careful selection and blending, each product can provide a unique "me time" experience.

  • Clean Beauty

    The concept of cleanliness and additive-free philosophy involves avoiding unnecessary chemical ingredients, reducing chemical components, and adding functional ingredients. Through years of experience and effort from our formulation experts, these two aspects are perfectly combined.